I only wished we would have gotten a picture.
Yesterday, as I drove through Springville, UT, I followed a large truck. It looked like the kind that would carry construction derbies – heavy, cement material; probably containing rocks and such that could easily break lose and fly out while in motion.
Here is a mockup of what I saw:
The bumper-sticker sized warning printed on the back read:
STAY BACK 300 FEET.
NOT RESPONSIBLE FOR
Their lawyer must have told them that they have to put that message on the truck. So they picked the smallest font they could get away with to cover themselves legally.
Now, if I were in charge of their marketing, and if I actually cared about the other driver’s windshields, this is how I would have done it…
After all, they had a large surface area to work with. It would cost a dollar or two more in vinyl lettering, but would have indicated that they really cared for people to read their message.
Instead, I can now easily discern their true intentions.